How has the coronovirus affected the automotive industry?
September 27, 2021This is what the world of automotive industry post covid will look like
Like most good jokes, it has a certain depth to it. Prior to Covid-19, the thought of allowing a potential customer to take the car for a test drive without a dealer representative was unthinkable for most. Now it’s becoming the norm. What about risk in the automotive industry post covid? If risk can be managed, is it bad if it persists? There are many other examples, such as more online purchases, complete financial documentation complete online and online booking services etc. All of these seem to be big pluses for dealers, but the more business moves online, the more your business will compete with other dealers and those companies that already disrupt the activities of car dealers. Non-franchise dealers and New Age service outlets have already dined for franchise dealers, mostly using digital tools. How does the digital transformation of dealers after covid look like? There is a profound shift in supply and demand for the franchise dealer. Some predict 25% of all UK dealerships will disappear or be consolidated in the next few years.
What COVID has influenced the automotive industry?
Automotive industry post covid has already faced greater challenges than ever thanks to technologies known as CASE (Connected, Autonomous, Shared, Electrified). These are bigger challenges for manufacturers, but they have always intended to change the way vehicles are bought and serviced. During the Covid pandemic, many manufacturers shut down or cut production. Now they will be reopening them in the middle of a recession. Many leading manufacturers were dissatisfied with their profitability in Europe prior to the Covid-19 pandemic. Changes are coming to the franchise dealer from both sides, supply and demand. This means profound changes in their business. The auto industry is at a crucial moment of change and is unlike previous shifts caused by recession or World War II. It may sound like a very pessimistic view of the world to dealers, but with a big change comes a great opportunity – for those who recognize it and adapt it accordingly.
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