What is behavioral targeting and how does it differ from contextual targeting?
December 16, 2022Behavioral targeting is a form of digital advertising that aims to deliver personalized and relevant advertisements to users based on their online behavior. This is typically done through the use of cookies, which are small pieces of data that are stored on a user’s computer and track their browsing activity.
What benefits does behavioral targeting have?
One of the main benefits of behavioral targeting is that it allows advertisers to deliver more relevant and personalized ads to users, which can lead to higher conversion rates and a more effective advertising campaign. However, it is important for advertisers to ensure that they are using behavioral targeting ethically and in compliance with data privacy laws, as it can raise concerns about user privacy if not implemented correctly.
Differences between behavioral and contextual targeting
Contextual targeting and behavioral targeting are two different approaches to digital advertising that are used to deliver relevant ads to users. Contextual targeting involves delivering ads to users based on the context of the webpage they are viewing, such as the content of the page or the keywords used on the page. Behavioral targeting, on the other hand, involves delivering ads to users based on their online behavior, such as the websites they visit, the products they purchase, and the searches they conduct.
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